Job Description

Location: Remote (travel for shoots and campaign production as needed)Department: MarketingReports To: VP of Brand Marketing, Gameday / CMO, HerwayStatus: Full-TimeSalary Range: $95,000 to $130,000To be considered for an interview, please make sure your application is full in line with the job specs as found below.About UsGameday Men's Health is the nation's largest network of concierge men's health clinics, with 400+ locations nationwide. Gameday is changing how men approach performance, optimization, and preventive care through a lifestyle-driven brand that meets men where they are, from the couch watching the game to arena partnerships.Herway Health + Hormones is Gameday's sister brand for women. Herway combines in-person women's health with hospitality and community, built on the belief that your health is a lifestyle, not an annual appointment.Position OverviewWe're hiring a hands-on Art Director / Creative Director to lead brand creative across both Gameday and Herway. You'll set the creative direction for both brands, and you'll also design the work yourself, including ad assets, in-clinic print, and campaign materials.You'll own the look and feel of everything we put out: commercial campaigns, photo and video shoots, paid media, print, and franchise materials. You'll direct external agencies and production partners, and you'll be the final check on brand consistency across hundreds of locations.Just as important, you know what makes ad creative perform. You'll keep a steady flow of new static ad versions in market, and you'll work with our in-house videographer/editor to keep improving video across paid and organic channels. You stay on top of trends in design, social, and advertising, and you bring them into the work.This role is for someone who can go from big-picture creative direction to fast, polished design work.Key ResponsibilitiesCreative Direction & CampaignsLead creative direction for brand campaigns across Gameday and Herway, from concept through final deliveryArt direct photo and video shoots: develop mood boards, shot lists, styling and casting direction, and be on setDirect external agency and production partner creative, giving clear briefs and feedback to keep work on brand and on scheduleDevelop campaign concepts and visual systems that scale across paid social, OOH, print, web, email, and in-clinicKeep two distinct brand voices clear: Gameday (performance, modern masculinity) and Herway (warm, modern, aspirational women's wellness)Performance CreativeCreate ongoing new versions of static ads (new hooks, headlines, layouts, offers, and visuals) to keep paid campaigns fresh and improvingUse ad results to guide what gets made next: what to scale, what to cut, and what to testWork side by side with the in-house videographer/editor on video concepts, hooks, edits, and cutdowns for paid and organicBuild a regular testing rhythm for static and video creative across Meta, TikTok, YouTube, and other channelsTrack trends in social, ad formats, and culture, and turn them into timely creative for both brandsHands-On Design & ProductionDesign and produce a wide range of assets: digital ads, social graphics, in-clinic print (posters, signage, brochures, menus), flyers, billboards, event materials, and presentation decksEdit, retouch, and color-correct images for a polished, consistent lookAdapt creative across platforms and formats without losing quality or consistencyTurn creative briefs into on-brand designs that drive engagement and performanceBrand StewardshipOwn and evolve the brand guidelines for both Gameday and HerwayReview all creative from agencies, freelancers, and franchisees, and approve it, refine it, or send it backBuild and maintain templates, design systems, and asset libraries for use across 400+ locationsKeep both brands fresh and ahead of the categoryCollaboration & ProcessPartner with marketing, social, growth, and franchise support teams on goals, audiences, and timelinesPlan ahead for upcoming campaigns and launches so creative is ready on timeManage creative workflow, priorities, and deadlines across both brandsPresent creative ideas and the thinking behind them clearly to leadership and stakeholdersWhat We're Looking For5+ years of design experience, including 1+ years in an art director or creative lead roleStrong portfolio showing hands-on design xhyhwjd work, campaign-level art direction, and performance ad creativeProven experience creating paid social and performance ads, with a clear understanding of what drives clicks and conversionsComfortable using ad results to guide creative decisions and running ongoing creative testsExperience working closely with video editors on short-form content for paid and organic socialA strong pulse on design, social, and advertising trendsExperience art directing photo and video shoots, on setExperience managing external agencies, photographers, and production partnersExpert in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Figma and Canva a plus; After Effects or Premiere a plusStrong grasp of layout, typography, color, and brand systemsExperience with both digital and print (social, paid ads, OOH, in-store or in-clinic collateral)Photo retouching, image editing, and color correction skillsAbility to manage two brands and many projects at once, in a fast-paced environmentBackground in lifestyle, wellness, health, beauty, or fitness brands preferredHealthcare or regulated advertising experience is a plusWhy Join UsYou'll shape the creative for two growing brands at once: the largest men's health network in the country and a new women's health brand built from the ground up. You'll own the work, have a seat at the table on brand decisions, and build a creative standard that shows up in every clinic, campaign, and touchpoint.

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